Barcelona student; Sergio Castaño's “Aceite de Palma”, pursues stereo types in search of individuality, investigating of fifteen different possible people archetypes of today’s society, all of them characterized or re-worked with humor, but respecting the essence of each one. Inspired by “The History of Ugliness” by Umberto Eco, Sergio wanted to explore the idea of relativity as a way to understand the truth about beautiful /ugly stereo types.
