" We are deconstructing identity and challenging preconceived notions of gender, beauty and race. our collection is a criticism of designers who conform to one ideal and who don't recognise individuality.the final designs express our individual explorations into aspects of identity and diversity.'
This collection was designed by Alice Firman, Auguste Greiciute, Holly Lord, Lyndsay Welch, Alex Irons-Young and was displayed as part of the ECA fashion show 2014.
I liked the bold colours and geometry as well as the interplay of different fabrics and the use of pleats in this collection. It reminded me of the work of Russian designer Lyubov Popova and Varvara Stepanova.