Human Touch was founded in 2023 by Juliet Seger, a tailor, clothing engineer and sustainability designer, and Christina Albrecht, from theoretical foundations, conceived of in 2020 during Juliet’s masters degree in Design for Change at Edinburgh Collage of Art.
What started as a conceptual project has evolved into a brand, launching at Berlin Fashion Week in February this year. The brand aims to show the disconnect between the omnipresence of clothes and the production processes that are fundamentally powered by human labour.
"Our design process is a very practical one. HUMAN TOUCH garments follow a normal sewing process with the difference that three to four times per minute the machinist dips her fingers in paint, therein directly printing the fingerprints from the manufacturing process onto the fabric. Areas of a garment that require more handling appear more densely painted. Overall the resulting pattern is quite dynamic, a combination of vague strokes and actual distinguishable fingerprints. To counterbalance the “messy” print design we choose silhouettes that are clearly legible: collared shirts, denim jeans, clean cut coats – items with clearly defined and recognizable tailoring details. Afterwards we heat the garment to fix the textile paint to the fibres making them wearable and washable." Human Touch
